Content Marketing Intern
Content Marketing Intern
Role Summary
The Content Marketing Intern will support the planning, creation, and execution of content across Agriarche, Kasuwa, and Mite'ra. The role is designed for an aspiring marketer who is passionate about storytelling, digital marketing, agriculture, and brand building.
Working closely with the Brand & Marketing team, the intern will help develop content that educates customers, supports campaigns, promotes products and services, and strengthens the visibility of the company's brands across digital and offline channels.
Reporting Line
Reports to the Manager, Brand & Marketing.
Key Responsibilities
Content Creation
- Draft social media content, captions, articles, newsletters, and marketing copy.
- Support the development of content calendars for Agriarche, Kasuwa, and Mite'ra.
- Assist in researching and creating content around agriculture, food systems, sustainability, technology, and market trends.
- Repurpose existing content into different formats for various platforms.
Social Media Support
- Assist in scheduling and publishing content across social media channels.
- Monitor social media engagement and support community management activities.
- Track content performance and compile basic engagement reports.
Storytelling & Brand Communication
- Support the documentation of field activities, projects, events, partnerships, and impact stories.
- Assist in developing customer, farmer, partner, and employee stories.
- Help maintain consistency in brand messaging and tone of voice across all communications.
Campaign Support
- Assist in executing marketing campaigns, product launches, webinars, and events.
- Support the development of marketing materials, presentations, and promotional content.
- Collaborate with the design team to develop creative assets.
Website & Digital Content
- Support website content updates and blog publishing.
- Assist with basic SEO research and content optimization.
- Help organize and maintain the company's content library.
Learning Opportunities
The intern will gain practical experience in:
- Content Marketing
- Digital Marketing
- Social Media Management
- Brand Communications
- Storytelling and Copywriting
- Marketing Analytics
- Agricultural and Food Systems Marketing
- Campaign Planning and Execution
Qualifications
Required
- Recent graduate or NYSC member in Marketing, Communications, English, Mass Communication, Journalism, Business Administration, or a related field.
- Strong written and verbal communication skills.
- Demonstrated interest in content creation, storytelling, and digital marketing.
Preferred
- Experience managing personal, academic, or professional social media platforms.
- Familiarity with Canva, Google Workspace, and social media management tools.
- Basic understanding of content marketing and digital communications.
Skills & Competencies
- Strong writing and editing skills
- Creativity and storytelling ability
- Research and information gathering
- Attention to detail
- Time management and organization
- Willingness to learn and take initiative
- Ability to work collaboratively within a team
Success Metrics
- Timely delivery of content assignments
- Quality and accuracy of content produced
- Contribution to content calendar execution
- Engagement performance of supported content
- Responsiveness to feedback and continuous improvement
- Support provided to campaigns and marketing initiatives
Role Objective
The Content Marketing Intern exists to educate and nurture customers by creating valuable content that increases awareness, builds trust, and supports the growth of Agriarche, Kasuwa, and Mite'ra.
How to Apply: Interested candidates should apply here